Provo Lure Co. was built from a lifelong passion for fishing and the outdoors.

Owner and founder Brad has spent countless hours on the water chasing bass, learning what works, and perfecting what doesn't. That passion eventually led him from throwing lures to creating them.

Every Provo lure is handcrafted and hand-painted by Brad, one at a time. No assembly lines. No shortcuts. Because each lure is shaped, detailed, and finished by hand, every bait is truly one of one—a unique piece built with the same care and attention Brad expects from the lures tied onto his own line.

At Provo Lure Co., the goal has never been to make the most lures. It's to make better lures. Lures that inspire confidence on every cast and help create the memories that keep us coming back to the water.

From one angler to another—thank you for being part of the journey. We can't wait to see what you catch.